Fashion is known for
being a very ageist industry. Most clothes on runways are not only made for
tall, fit people but also predominantly young people. And of course, these
clothes are being showcased on young beautiful models, most of which are either
teens or in their early 20s. Modelling is generally an industry in which you
retire very early, generally around the time you turn 30. Sure, there are
exceptions, we’ve all seen those few and far apart models who still get to walk
the runways or do big photoshoots at 50 or older, but they’re generally the
exception that proves the rule.
But it shouldn’t be like
that. Fashion isn’t just for young people. Everyone deserves to look stylish
and fashionable. People of all ages should be able to find something to their
liking in the world of fashion and the runway show should depict that both in
the clothes made and the models who showcase it. It should be inclusive of all
ages and styles.
So in light of this, we
thought it’s important to highlight when something is done right. Because
recently we saw something incredible happen at UFW. On August 31, the opening
day of Ukrainian Fashion Week, designer Marina Rybalko presented the STAR
collection in collaboration with the Charity Foundation LifeLover.
For the first time in
Ukraine, only models aged 50+ from the Adult Models Agency “LifeLover” took
part in the show.
The fact that Garik
Korogodsky, businessman, writer and co-founder of the fund also walked the runway
was a pleasant surprise for everyone present at the show. “This show is very important in terms of ageism problems and within the
context of social perception of age boundaries. We wanted to show the audience
that beauty exists beyond age – even in such a competitive field like fashion,
where a career ends at age 30,” says Tina Mikhailovskaya, co-founder of the
“We specifically did not want to create a special collection for adults, instead we wanted to show that modern trendy clothes will look equally relevant and good on people of all ages.” In this collection, the designer adheres to one rule: harmony in simplicity. Each piece has a classic cut, created with geometric precision and rigor, using stars made from eco-leather as decoration, it looks exceptionally sophisticated and refined. Each item is handmade and is intended for those who want to emphasize their uniqueness and independence.